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  • Andrei Druta

Best 2020 Youtube channel growth tip that no one talks about!

So as you may know, we spend a lot of time working through the different strategies that Youtube content creators can take onboard to grow their following, but there is one tip that will help you grow your channel and no one for some reason talks about it!



So as you may know, we spend a lot of time working through the different strategies that Youtube content creators can take onboard to grow their following, but there is one tip that will help you grow your channel and no one for some reason talks about it!


We read and study literally everything there is, on the best ways to do Youtube SEO and how to blast through the never-ending flow of videos that get uploaded so to finally get noticed or expand towards the new audience. Of course, content is always primary to the success of your channel, but making it reachable and visible to the audience is always what it all starts from. At the end of the day, you can be the next Joe Rogan of Youtube, but if you don’t plan out your discoverability… Well… You are just burning your own house down and truth is, media space is so congested these days, that even great content creators have to learn the marketing side of things.




Can we just get to it?

The beauty of this Youtube SEO tip is in its simplicity, which is also the reason why not a single marketing guru will ever tell you about it, as it’s something anyone can do. So, how do you boost your channel growth?


You do a website… Yep, let me explain…

In case you don’t know, most content SEO guides will, first of all, tell you to concentrate on keywords and that is fine. Keywords are what every search is based on and put simply, it’s the backbone of Google and YouTube, the fuel that search algorithms run on.

The second thing you will learn, is that the bigger the video description, the more algorithm will know about you. Captions and subtitles also add to it by piling in even more words that teach the algo what your content is all about (as you know we have you covered on this front).


So you see, words are your business card when it comes to online marketing. More specifically, they are the pillars of not just Youtube, but any content marketing campaign there is.


A website then, may not seem like the most straightforward solution, but it greatly adds to your algorithm rich online presence. The more links you create and the more sentences you write, the more records there are, that one way or another will get found and lead the audience to your Youtube content.




A deeper dive into Youtube channel growth

We have established that website is key. Great, at the end of a day, making a website is as easy as opening a new email account (try Wix for example). The best part though is that there is even no need for pages, as a blog format will do just fine. Once your website is ready and hosting sorted, all there is left to do is to create your first blog post. Paste a video link (don’t go OTT with embedding), select a nice thumbnail and fill in the description (because words, remember?).


Last bit that can once again boost your online discoverability, is if you add captions as a transcript below the description. Podcasts’ people have been doing it for ages now, so why shouldn’t you?


To summarise, best Youtube seo tips are usually the simple ones. It takes 30 minutes to create a website, and in the end, words wise, your SEO presence starts to shoot through the roof, as thanks to this move you have more backlinks to your content than ever before and much more contextual description, which translates to better chances of being discovered by just maybe the next best audience you’ve never had.


Update

One may argue that why do a website when same can be executed with the help of a blog on any blogging platform including Medium itself. So yes, it is true! Still though, a website allows you to get close to your viewers, maybe create a newsletter, make it home for your new initiatives or whatever bright else that springs to your mind. Treat it as an asset and the rest will follow!


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